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General FAQ's

SEO

SEO is an organic process of ranking the website at the top of google searches. It is a time taking process and gives long-term benefits. The major goals of SEO are to increase organic traffic, generate leads, and boost business growth. 

There are many methods to do search engine optimization including On-page SEO, Off-page SEO, technical SEO, local SEO, mobile SEO, and E-commerce SEO. It requires optimized keywords, high-quality content, a backlinks network, a captivating user interface, and high-speed sites. 

SEO is required to rank the websites at the top of google search queries. It is an organic way to generate relevant and productive traffic on the website. It gives long-term benefits to the website and has a high return on investments. Moreover, it requires no massive budget to carry out the process.

Search Engine Optimization is an organic and unpaid way to optimize traffic. It requires no money investment for advertisements. 

Commonly, there are 6 different types of SEO methods.

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO
  • Mobile SEO
  • E-commerce SEO

However, the most widely used SEO methods are On-page SEO, Off-page SEO, and technical SEO.

The three main areas of SEO are.

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

Yes, it is worth paying for SEO. It is the best strategy to optimize the website and rank at the top of google searches. It is an organic way to drive relevant and productive customers from the search engines to the website. Thus, it gives long-term benefits which are useful for businesses.

SEO includes the process of keyword optimization. However, there are two types of keywords used in SEO.

  • Primary keywords used in the title 
  • Secondary keywords are known as LSI

SEO works best for small businesses but it requires a long-time period for productive results. It needs no money investment. So, if time is not of concern, then SEO works best for boosting small business growth. It gives long-term benefits to the businesses.

SEO is an unpaid optimization technique to outgrow small businesses and startups. It is free of cost and an organic way to boost the rankings of the websites.

The evaluation of the best SEO agencies depends upon the location. Different countries have different SEO optimizing companies. However, Direct2Success is the best digital marketing agency, giving the best SEO services in New York. It has a team of specialists having a proficient command of their skills.

Yes, it is necessary to hire an SEO company if the aim is to attain productive and outstanding benefits for the website. SEO companies have a full team of specialists who works best for efficient outcomes.

These are some of the significant asking questions required to ask the company.

  1. What is your strategy to rank our website?
  2. What SEO ways will you use to rank the website?
  3. How much time is required to see the results?
  4. From where do you track the traffic?
  5. What is your way to generate leads?
  6. How much time you are working in this field?
  7. How do you define “success” in terms of SEO?

Here is a clear portrayal of choosing the best SEO agency.

  1. Do useful research on the internet.
  2. Choose the best 5 working SEO agencies.
  3. Communicate with them.
  4. Analyze their problem-solving techniques.
  5. Ask for their expertise and years of experience.
  6. Choose the one you get satisfied with.

Yes, SEO is a part of digital marketing. It is the optimization of the content to rank your content at the top of searches. It helps to recognize the businesses. Thus, SEO has a vital role in digital marketing. 

SEO is a part of online/digital marketing. SEO is an organic process of optimizing the content and it helps rank the website at the top of the searches. On the other hand, Online marketing is the online content advertisement using SEO techniques.

Google Ads

Google Ads are paid advertisements to boost the website’s ranking over the top of organically ranked websites quickly. It drives the artificial paid traffic to the website. It needs no long time to rank the website but demands a massive budget to run the campaigns of Google Ads. It is a worth-it investment for startups and small businesses. There are different multiple campaigns in Google Ads. However, the major reason to adopt Google Ads is to rank at the top of google searches despite the already ranked and highly competitive larger companies. 

Google provides this Google Ads platform to rank quickly. These are the pay-per-click payments (PPC). It requires a rational bidding process on keywords that must be refined to rank easily. 

Google Ads are Pay-per-click payments. It requires bidding on a particular optimized keyword on which you want to run campaigns. It is usually $1-3 for a particular keyword but varies with the competition among different niches. The more visitors click the running Google Ads campaign, the multiple of fixed bidding you will pay for each click of the visitors. Moreover, high bid running campaigns of Google Ads help the website to place at the top. 

No, Google Ads are the paid advertisements to rank your website on the top over organically ranked searches quickly. These are pay-per-click advertisements and require bidding for a particular optimized keyword. 

Google Ads help rank the website over the top of already ranked and highly competitive companies quickly. Furthermore, it drives the relevant audience from the search engines to the website. However, it is worth it for startups and small businesses particularly. Moreover, it has the following benefits.

  1. Rank the websites swiftly
  2. No longer time investment 
  3. Generate leads 
  4. Increase the website traffic
  5. Customize service access 
  6. Customize location access
  7. Ranks at the top despite the highly competitive companies

There are multiple different kinds of Google Ads campaigns run to boost the websites’ rankings. Here are some of the followings.

  • SEO campaigns 
  • Brand awareness campaigns 
  • Search engine marketing campaigns
  • Graphic designing marketing campaigns
  • Text-type campaigns 
  • Video Campaigns 
  • Social media marketing campaigns
  • Referral marketing campaigns

And many other types of campaigns are running in the global virtual market.

It depends upon the Google Ads you are going to run. However, the cost of a monthly charge might run from $250 to over $5,000. You should, however, consider what you’re getting for your money. Your ad spending budget will be similar to what you would pay on management fees with your agency if you engage with a hands-on, strategic PPC firm.

It depends upon the size of the website and the brand you want to optimize. But you should never create more than 10 at once. The maximum number of ad groups you can have with Google is high which is about 20,000 per campaign. Five to ten ads and no more than twenty keywords should be present in each ad group. Try to optimize the content and run Google Ads as much as you have the investment. 

Small businesses and startups don’t have much budget in the beginning. Their monthly budget is between $2,000-8,000. Therefore, it is recommended to customize your visitor access and give limited location access to rationally utilize the budget. Then, extend the size of access when there is some return on investment. 

The two main categories of ads are online advertisements and offline advertisements. Online advertisement includes SEO marketing campaigns, video campaigns, and brand awareness campaigns digitally. However, offline advertisements are through newspapers and magazines.

No, Google Ads are not an impossible task to do but it just needs a special command over the campaign running tactics. It requires deep analysis and proper planning with persistence to attain productive results.

Yes, Google Ads are worth it in even 2022. It is the most widely way to rank the website at the top of google searches quickly. Even, in 2022, almost additional 40,000 ads perform every next second in Google. It will never faint.

Google Ads are highly recommended for startups and small businesses initially as it helps derive traffic from search engines to the website and generate leads. It should run until organic traffic is achieved. However, the SEO must be carried out simultaneously while running Google Ads so that long-term benefits are achieved. Moreover, it should be used when you want to increase traffic and generate leads on the website quickly.

 

Google Ads campaigns prove to be exceptionally productive when you follow these 5 incredible tips before running Google Ads campaigns.

  • Thoroughly evaluate your target objectives
  • Deeply refine the optimized keywords
  • Follow the high bid criteria to rank at top positions
  • Engage your visitors and generate a lead
  • Consult a digital marketing agency to get productive outcomes

Following these Pro, tips help you get an efficient result in website rankings after running Google Ads. 

Google Ads campaigns prove to be exceptionally productive when you follow these 5 incredible tips before running Google Ads campaigns.

  • Thoroughly evaluate your target objectives
  • Deeply refine the optimized keywords
  • Follow the high bid criteria to rank at top positions
  • Engage your visitors and generate a lead
  • Consult a digital marketing agency to get productive outcomes

Following these Pro, tips help you get an efficient result in website rankings after running Google Ads. 

There is no specific and fixed amount to pay for Google Ads. It is a bidding process, and the bidding range varies according to the competition in the different niches. Usually, it ranges from $1-3 for a particular keyword and increases concerning the competition. Moreover, if you follow a high bid criterion for a keyword, the more it will rank top in google searches. 

Yes, Google Ads work when you adopt helpful strategies to run the campaigns in Google Ads. There must be the processing of the targeted objective evaluation, optimized keyword selection, and limited and specific visitor access. Moreover, it needs a deep analysis of bidding criteria to acquire effective targets. In addition, you can consult a digital marketing agency to run Google Ads campaign for you if you want outstanding benefits from it. 

Yes, if you want to get outstanding results from running Google Ads, then there is a need to hire someone specialist or you can concern about a digital marketing agency.

You can consult a digital marketing agency to run campaigns in Google Ads. Digital marketing agencies have a team of professionals to make it worth ranking. 

You can follow these 5 incredible tips to run Google Ads successfully for your website.

  1. Evaluate your target objectives thoroughly
  2. Wisely refine the optimized keywords
  3. Follow a high bid criterion to rank at the top positions
  4. Engage and convert your visitors into leads
  5. Consult a digital marketing agency

Web Development

A web development agency has a team of IT professionals responsible for taking care of the code for your website. They perform technical web design services like the website’s web design, layout, and maintenance. Moreover, it also serves non-design services like SEO, domain registration, website hosting, WordPress support, graphic design, and social media management services. 

The average cost of building a website ranges from $2,000-$5,000. However, it depends on the features, style, and web development agency’s professionalism and reputation. 

A simple, non-customized website costs much less than a fully customized and highly featured website. Moreover, the website size also decides the costs. A website for small businesses costs around $1,000-$2,000, and large businesses and e-commerce websites cost $3,000-5,000, on average. 

It is essential to hire a web development company for building a secure, reliable, SEO-optimized, and competent website. The professional web developers take care of the analytics and program the website to increase traffic and generate more leads. Here are some of the reasons;

  1. Highly competitive in strong competition by SEO-optimization
  2. Availability of ADA compliance
  3. Mobile-friendly website
  4. Safe and secure to avoid hacking
  5. Voice search-friendly website
  6. Innovative and advanced technologically developed website
  7. Availability of non-design-related services like social media management and graphic designing.

A beginner website costs around $200-$400 as it needs to charge for the domain name registration and website hosting. However, if it is a custom website, then it will be around $3,000 for the beginner website. The cost of a new website depends upon the size, features, and SEO-optimized website.

  1. Highly competitive in strong competition by SEO-optimization
  2. Availability of ADA compliance
  3. Mobile-friendly website
  4. Safe and secure to avoid hacking
  5. Voice search-friendly website
  6. Innovative and advanced technologically developed website
  7. Availability of non-design-related services like social media management and graphic designing.

A website for small businesses costs around $2,000-10,000, on average including the domain name registration and website hosting charges. Moreover, it depends on the size of the website, and the number of customized features it includes. 

Web development services include;

  1. Website building 
  2. Designing and conceptualizing the web design 
  3. Web hosting 
  4. Domain Registration
  5. SEO optimization
  6. Graphic Designing 
  7. User-friendly user interface (UI/UX)
  8. Mobile friendly website 
  9. Voice search-friendly services
  10.  Testimonials
  11. Website maintenance services
  12. Social media management services
  13.  Website portals management services
  14. Map integration services
  15. Building customer-supporting apps

No, it is not better than WordPress due to the limited design features for e-commerce, and business websites. Moreover, Wix is more expensive to opt for the long term. On the other hand, WordPress is the best choice to opt for if you have no concern for additional costs of technical, scalable, e-commerce plugins.

Yes, it is possible to switch the website from Wix to WordPress. The domain migrates from Wix to WordPress easily. However, there is a proper guide to switching from Wix to WordPress. It requires a step-by-step follow-up.

WordPress development is a process of designing and designing websites through the WordPress tool. It includes the proper designing of the front and back-end website development and installing suitable plugins and themes for a better user interface and user experience. The website developer is responsible for making an SEO-optimized and competitive website. 

No, it is not essential to run the WordPress website with coding. WordPress is a tool that is flexible in coding criteria. It can be operated using and without coding. It is a Content management system (CMS) that uses PHP programming language. But, everyone can easily run a WordPress website without coding. 

Running a WordPress website is not a difficult task but if you want to rank your WordPress website in high competition, then you must master these skills.

  1. HTML
  2. CSS
  3. PHP
  4. JavaScript
  5. MySQL
  6. Photoshop editing
  7. Bootstrap
  8. SEO
  9. Online Security
  10. Responsive design 

Yes, learning WordPress is worth-in for 2022 and in the future. It is the CMS tool that has grown its reliable reputation so fast. In 2022, there will be almost 40% of WordPress websites. It is due to the diverse variety of delivering themes and scalable plugins at a low cost. It is worth learning and practicing running a WordPress website to present yourself to the rest of the world.

Yes, Magento is better than WooCommerce as it works best for large businesses. It manages multiple stores from a single panel which is the best option for large businesses. Magento is relatively more expensive than WooCommerce but it presents excellent performance and high security. It is highly optimized and user-friendly as well.

Magento is best for large businesses and online sales marketing. It is best because;

  1. It manages multiple stores from a single panel.
  2. It is highly optimized.
  3. It provides high security.
  4. It presents excellent performance.
  5. It is user-friendly.
  6. It boosts the mobile shopping experience.

Yes, Drupal is superior to WordPress because it is more secure and allows for PCI compliance, which ensures the protection of database encryption and highly complex security issues.

Drupal and WordPress both are highly used CMS platforms in the entire world. However, there are many differences among these platforms.

  1. WordPress has a quicker installation process than Drupal.
  2. WordPress uses the SEO Yoast plugin, while Drupal uses an SEO checklist for website optimization. 
  3. WordPress is easy to learn, build and run a website. On the other hand, Drupal needs a professional person to run it.
  4. Drupal is more secure for database encryption, while WordPress is weak in this aspect. 

Yes, Shopify is better than WooCommerce. Accessibility of more in-built, highly distinctive features and the easy-to-use service of it make it better than WooCommerce. It is the winner of an easy-to-use service. Shopify also possesses already in-built features in it making it easy to access.